eCommerce Product Data Enrichment Services
Billions of dollars in revenue slip through the fingers of eCommerce stores globally, primarily stemming from inadequate search results and low click-through rates.
- A staggering 32% of users disengage from a brand after encountering a single unfavorable experience, while 58% abandon their shopping carts due to insufficient information and a subpar navigation experience. However, the potential for redemption lies in the power of effective product data enrichment services.
- By implementing the right product data enrichment services, eCommerce businesses can witness a substantial 30% increase in conversion rates, transforming missed opportunities into lucrative successes.
What is eCommerce Product Data Enrichment?
eCommerce product data enrichment services play a crucial role in bridging information gaps commonly found in product descriptions. Your customers deserve a comprehensive understanding of your products, including essential attributes, properties, and other pertinent details that aid them in making well-informed purchasing decisions.
Consider a scenario where a potential buyer is in search of a pair of jeans. They visit your store, only to find a lack of information regarding the fabric, wash quality, and fit of the jeans.
In the absence of relevant details, there's a significant risk of customer bounce.
The effectiveness of your eCommerce store's sales is directly tied to the quality of your product listings. Inconsistent data placement with information gaps can hinder the visibility of your products. eCommerce product data enrichment services identify these gaps in product data and supplement them with new, accurate, and up-to-date information to provide a comprehensive view.
Moreover, data enrichment goes beyond filling gaps; it also introduces new attributes that are relevant to customers. The inclusion of fresh details and features in the product description enables buyers to make informed decisions based on niche information, enhancing their overall shopping experience.
The Manufacturer and Costumer Attribution Gap
Product descriptions serve two primary purposes: manufacturer attribution and customer attribution. The manufacturer's attribute list description focuses on procurement and purchasing aspects, encompassing details such as color, price, style, product type, fabric, and size.
However, this is often insufficient.
Customer attributes include features that hold significance for the customer, such as color, price, style, pattern, occasion, usage, fit, material, length, and more.
eCommerce Product Data Enrichment Targets Six Key Areas:
- Sales copy
- Product details and attributes
- Visual assets, illustrations, and media
- Social proof, testimonials, and customer proof
- Product insights
- On-page and off-page SEO
Through eCommerce product data enrichment, these six areas are meticulously addressed to create a more robust and customer-centric product presentation, ultimately contributing to improved sales and customer satisfaction.
Why eCommerce Product Data Enrichment Service is Crucial?
Are you providing your prospective buyers with sufficient product information to facilitate their purchasing decisions?
Buyers require comprehensive information to make informed decisions. Product descriptions should encompass essential product attributes such as physical characteristics, social proof, warranty details, features, shipping information, manufacturing details, and more. eCommerce product data enrichment services optimize the entire value chain of the product, catering to the needs of both existing and potential buyers. Without pertinent information, buyers may navigate to other stores, potentially resulting in a lost sale.
eCommerce product data enrichment services offer numerous benefits, including:
- Enriched product data enhances the visibility of products, making them more discoverable to potential customers.
- Providing detailed and relevant product descriptions contributes to a more informative and compelling shopping experience.
- Tailoring product information to individual preferences creates a personalized and engaging shopping journey.
- Optimizing product data for search engines enhances SEO, leading to increased organic traffic and improved search rankings.
- Accurate and detailed product information reduces the likelihood of returns and customer inquiries, contributing to a more streamlined customer experience.
A merchandise enriched with relevant product data proves invaluable throughout the buyer's journey. In the competitive landscape of eCommerce and direct-to-consumer businesses, specificity stands out as a winning factor.
Does Your Online Store Need eCommerce Product Data Enrichment Services?
In the realm of eCommerce, customers lack the ability to physically handle products, feel the materials, or sample items. The primary source of information available to them is what they read alongside product images, typically found in the product description.
Providing customers with comprehensive information about the product is instrumental in guiding them through the sales funnel and encouraging interaction with the product.
If your online store is experiencing a decline in average page sessions, it may be indicative of a need to enhance product data.
Fill Gaps with Information
As the cost per acquisition continues to rise each quarter, losing customers in the final stage of the sales funnel can prove to be a critical mistake for your business.
Enter Asyntrix.
Asyntrix specializes in identifying and filling information gaps in product data to enhance search rankings.
Our eCommerce product data enrichment services leverage the combined efforts of advanced software platforms and skilled professionals to gather and consolidate information, addressing critical gaps in product details. To provide top-tier eCommerce product data enrichment, we extend our services beyond standard descriptions and attributes, encompassing sales copy, visual assets, SEO optimization, and incorporating data from third-party sources like suppliers and content service providers.